Online Marketing for Small Canadian Businesses

brandsOnline marketing is also known as online advertising. It involves using a variety of strategies, tools, and techniques with the purpose of increasing brand awareness. It is a form of marketing that is quickly gaining popularity throughout a variety of industries and sectors. Small businesses, too, are using online marketing to their advantage.

Small businesses face certain obstacles that larger companies might not when it comes to marketing. The cost and reach involved with such campaigns can often be considerable. Luckily, online marketing takes some of these concerns out of the equation for small businesses. Here is what you need to know about the process:

Online Marketing Strategies

Here are the most common and effective strategies for online marketing:

SEM: SEM refers to search engine marketing and consists of search engine optimization (SEO) and paid search advertising (PSA). SEO is when you create content will allow you to show up higher on the lists of search engines. It is best to make sure that you utilize local SEO so that individuals looking in your particular region will be able to find you more easily. PSA involves paying for the visits that you get from search traffic.

Mobile marketing: this is when you create mobile platforms to improve the user experience. This can include using apps that can be easily downloaded or even ensuring that people can easily view your website on their mobile devices.

Content marketing: because people have so much more access to information now, it is imperative that you provide the highest quality of content. Make sure that everything that you produce is well written and factual.

Social media: social media gives you an easy way to spread the message about the content that you have created. It is also a great way to directly keep in touch with your current customers while providing you with access to an even larger audience.

Cost of Online Marketing

As mentioned, one of the disadvantages of a small business may be the limited funds that you may have. There are certain aspects of online marketing, however, that will not cost you anything. For instance, having a blog or using social media to get the word out about your brand will actually cost you no money at all. Similarly, you can determine the most popular keywords or terms that are being used to find businesses such as yours, and all you have to do is to include those keywords in your content.

The cost for online marketing for a small business in Canada can vary from between $400 to $2000 depending on the package that you choose. An app is considerably more expensive to develop. This too, depends on how complex or interactive that you want your app to be. The typical cost of an app is usually above $3000. It is estimated that there are many small and the medium sized businesses that spend about 31,000 on their online marketing budget.

Online Branding

Branding is getting your consumer base and the general public to associate your company with a particular image or statement. It is the perception that other individuals have of your business. Online branding can be a little trickier than traditional versions of marketing. This is due to the speed with which information and advertising can travel through the internet. This is good news if it is a popular tactic but may cause a great deal of problems if it is a negative ad.

The best approach is to tell people the story behind your business. This adds a personal touch to your company. You can use videos and social media to get this message across. It is about adding value to the products and the services that your consumers buy.

Online marketing can offer a world of opportunities when it is done correctly. Remember to always consider the various aspects of your marketing and your message before you display it to the world.

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Canadian Debt Counseling Services

onlineThe cost of living is rapidly rising and unfortunately wages do not always seem to match this trend. This, and many other reasons, can cause people to accumulate large amounts of debt. Getting out of debt can be a complicated process for many. Due to this, some individuals seek the advice of professionals that can assist them with getting out of debt. These services are known as debt counseling.

How Does It Work?

When you visit a debt counseling service, you will be put in touch with your own counselor. This is the individual who will guide through the entire process. One of the first things that your counselor will do is take a look at your financial records. This will include your income, expenses, your assets, as well as all of your debts. This will allow to make an accurate assessment of your financial situation. It will also help to determine where you may need to reduce your spending.

The next step typically involves deciding on a debt management program for your situation. This is when all of your debt is consolidated into a single amount: You will then be able to draft a repayment plan with your counselor. This will depend on your income as well as the essential expenses that you will need to spend each month.

The final step involves going forward with a new lifestyle. Here, the counselor will teach you how to rebuild your credit that would have been damaged by your debt as well as the debt management program. Your counselor will also teach you better habits regarding balancing your budget. This will help to ensure that you do not get into debt again:


There are typically certain fees that you must pay for the debt counseling services. This can differ depending upon the agency. There are certain entities such as that are non-profit organizations. They may be able to help you at a reduced cost or even for free conditional upon your circumstances. It is important to know all of the costs upfront, before you even go in for your consultation. This will help you determine exactly how much you are spending on this endeavour and whether or not you can afford it.

Avoiding Fraudulent Agencies

As with all services, there may be a chance that certain individuals will try and take advantage of those in dire financial straits. This is why it is important to check the accreditation of any and all of the agencies that you visit. To ensure that the debt counseling agency is a reliable one, there are many government sources that you can check. For instance, Credit Counseling Canada, the Canadian Association of Credit Counseling Services, and the Ontario Association of Credit Counseling Services: If you would like to know the experiences that other customers have had with a particular agency, you can check the Better Business Bureau. They will be able to tell you if any other clients have experienced any scams or fraudulent activities.

Success Rates of Debt Counseling

One of the most important things when considering debt counseling is to choose an agency that is legitimate and that is dedicated to helping you. This is a main factor when deciding whether or not debt counseling will be useful to you. The second is to take a close look at the repayment plan that you are given. In certain instances, it is not always tailored to the individual’s abilities or expenses. A repayment plan will only work if the individual can afford to pay it each month.

The positive aspects of a good debt counseling service, however, is that they will help to reduce the interest rates on the amounts you owe. This can make a large impact on how much you have to pay back each month. In many cases, a debt counseling service can get you a much better deal with your creditors.

Debt counseling is something that you should consider if you cannot get out of debt yourself. Make sure to thoroughly check on the service that you are employing before you do so. It is also important to commit yourself to the new lifestyle that you have created.